Increase in Holiday Shoppers and Online Sales

More Americans went shopping over the Thanksgiving weekend than in recent memory, and online shopping accounted for the highest percentage of the weekend’s sales yet.

The average amount spent per person from Thursday to Sunday was about $365, more than a 6 percent increase over last year, according to a survey of about 4,300 Americans by the National Retail Federation, a trade group that reported results on Sunday afternoon.

And an estimated 212 million people shopped, up from 195 million last year. That is the highest number of Thanksgiving weekend shoppers since the first survey in 2004.

Spending on discretionary items rather than bargain-basement discounts seemed to help push the weekend total to a high of $45 billion, up from about $41.2 billion recorded in the last two years.

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Increase in Holiday Shoppers and Online Sales