The Future Will Be Personalized

When my partners and I joined MySpace, we were lucky enough to be at the leading edge of the social revolution that changed how we use the Internet. A new groundswell is coming, transforming the web once again: the personal revolution.

Information Overload

Today, we live in a world where we’re constantly overwhelmed by information. There are over 90M tweets per day, 34 hours of YouTube video uploaded every minute, and every Facebook user has an average of 130 friends who are becoming more and more active all the time. We also experience this with content farms flooding search results and with the thousands of articles available everyday on traditional websites like the New York Times and ESPN: of which only a handful appeal to each of our individual interests.

The rampant proliferation of information isn’t a new phenomenon. The signal-to-noise ratio on the web has fluctuated substantially as new technology to organize information has battled with new technology to create and distribute information.

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The Future Will Be Personalized