When Jonathan Watts wanted to launch WeAreParanormal.com, which this article terms as a sort of "Facebook for ghost hunters," he promoted the effort by self-publishing a book titled "Deadspeak: Paranormal Audio Recording for Everyone." His publishing investment cost about $10,000, and sales of the book have totaled more than $30,000, but that's hardly the point. "Once you're published, it's like having a lab coat and being a doctor. It automatically opens up all kinds of doors," says Watts, who has lined up more than a dozen paid speaking gigs next year. Watts is hardly alone: Self-publishing has taken off as prices come down and entrepreneurs look to establish their expertise. Full story here
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